| Solutions | Services | Packages | ||||||
|---|---|---|---|---|---|---|---|---|
| Growth Strategy | Marketing Strategy | Marketing Plan | Go-to-Market | Sales Strategy | Sales Planning | KAM | Organisational Transformation | |
| Marketing Strategy & Planning | Define the overall business objectives | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Conduct primary market research | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | |
| Conduct secondary market research | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | |
| Analyze market research finding | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Develop market definition | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Define target audience segments | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Develop buyer personas | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Determine target audience needs and pain points | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Develop unique value proposition | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Determine pricing strategy | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Develop messaging and branding guidelines | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Determine channels for reaching target market | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Design specific marketing tactics | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Develop action plans for each marketing tactic | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Define key performance indicators (KPIs) | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Develop budget and allocate resources for marketing plan | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Support execution of marketing tactics | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Monitor / measure the effectiveness of marketing activities | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
| Refine and optimize marketing strategy and tactics based on results ongoing | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | |
