Modern Table
Solutions Services Packages
Growth Strategy Marketing Strategy Marketing Plan Go-to-Market Sales Strategy Sales Planning KAM Organisational Transformation
Marketing Strategy & Planning Define the overall business objectives
Conduct primary market research
Conduct secondary market research
Analyze market research finding
Develop market definition
Define target audience segments
Develop buyer personas
Determine target audience needs and pain points
Develop unique value proposition
Determine pricing strategy
Develop messaging and branding guidelines
Determine channels for reaching target market
Design specific marketing tactics
Develop action plans for each marketing tactic
Define key performance indicators (KPIs)
Develop budget and allocate resources for marketing plan
Support execution of marketing tactics
Monitor / measure the effectiveness of marketing activities
Refine and optimize marketing strategy and tactics based on results ongoing