Commercial Outcomes https://www.commercialoutcomes.com Start-up. Scale-up. Step-up. Sun, 05 Feb 2023 16:35:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.commercialoutcomes.com/wp-content/uploads/2020/03/cropped-Commercial-Outcomes-Favicon-32x32.png Commercial Outcomes https://www.commercialoutcomes.com 32 32 Scale-up: Organisational Challenges of Rapid Growth https://www.commercialoutcomes.com/featured/scale-up-organisational-challenges-of-rapid-growth/ https://www.commercialoutcomes.com/featured/scale-up-organisational-challenges-of-rapid-growth/#respond Tue, 31 Jan 2023 21:40:07 +0000 https://www.commercialoutcomes.com/?p=2035 Unlike start-ups, whose primary focus is on gaining traction and building a customer base, scale-ups must also contend with a more sophisticated sales and marketing strategy together with a larger, more complex workforce, amongst other things. This added pressure can make it difficult for managers and founders to identify and address internal and external pressures in a timely manner. Laissez-faire management techniques of times past, begin to fail. Scale-ups balance rapid growth with internal pressures. This short paper gives a high-level view regarding the importance of addressing such for long-term success. It’s important for stakeholders to stay vigilant, proactively maintaining balance as they scale.

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