Further, the principle was to bring the best of corporate company culture to smaller companies and the best of start-up culture to the corporate world. In essence, this meant combining best-practice management techniques with the pragmatism, adaptability and creativity found in start-ups.
Our focus initially was strategic marketing and marketing operations management. Over time, our engagements expanded to include a wider commercial remit; working across a multitude of our clients’ internal functions to both bring about efficiency gains and improve commercial performance.
As Commercial Outcomes has matured, we found that our engagements were increasingly diverse, yet concentrated on growth objectives. Further, our most rewarding and successful projects were overwhelmingly with clients at critical stages of their growth trajectory; new businesses starting-out, start-ups seeking to scale, and mature businesses needing to break free of stagnation.
In 2020 we refined our proposition and relaunched Commercial Outcomes to focus on those clients where we always added the most value – those at a crossroads of commercial growth.