Which are your most important markets, in what order of priority, and why? Who are your competition and what is the basis of your advantage over them for each customer segment, in each market?

Dedicating time and resource to the combination of analysis and creativity required to answer these questions can be a challenge whilst absorbed in a business. Its importance is universally recognised however. Companies without a robust strategy are heavily exposed to hostile changes in the marketplace.

We offer support in drafting well-defined marketing strategies which properly identify target markets, quantify the needs of target customers in those markets, and determine the value proposition required to meet those needs. We undertake this whilst giving due consideration to the organisation’s capabilities and the business environment it operates within.