Detailed Breakdown

Please hover over the table cells for more information about each service. (or click here for the fun version)

Custom Table

		Growth Strategy	Marketing Strategy	Marketing Plan	Go-to-Market	Sales Strategy	Sales Planning	Key Account Management & ABM	Organizational Transformation
Marketing Strategy & Planning	Define the overall business objectives	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Conduct primary market research	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Conduct secondary market research	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Analyze market research findings	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Develop market definition	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Define target audience segments	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Develop buyer personas	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Determine target audience needs and pain points	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Develop unique value proposition	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Determine pricing strategy	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Develop messaging and branding guidelines	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Determine channels for reaching target market	✔️	✔️	⛌	⛌	⛌	⛌	⛌	⛌
	Design specific marketing tactics	✔️	⛌	✔️	⛌	⛌	⛌	⛌	⛌
	Develop action plans for each marketing tactic	✔️	⛌	✔️	⛌	⛌	⛌	⛌	⛌
	Define key performance indicators (KPIs)	✔️	⛌	✔️	⛌	⛌	⛌	⛌	⛌
	Develop budget and allocate resources for marketing plan	✔️	⛌	✔️	⛌	⛌	⛌	⛌	⛌
	Support execution of marketing tactics	✔️	⛌	✔️	⛌	⛌	⛌	⛌	⛌
	Monitor / measure the effectiveness of marketing activities	✔️	⛌	✔️	⛌	⛌	⛌	⛌	⛌
	Refine and optimize marketing strategy and tactics based on results ongoing	✔️	✔️	✔️	⛌	⛌	⛌	⛌	⛌
Go-to-Market	Product Intelligence	✔️	⛌	⛌	✔️	⛌	⛌	⛌	⛌
	Launch Planning	✔️	⛌	⛌	✔️	⛌	⛌	⛌	⛌
	Sales Enablement	✔️	⛌	⛌	✔️	⛌	⛌	⛌	⛌
	Marketing Communications	✔️	⛌	⛌	✔️	⛌	⛌	⛌	⛌
	Channel Management	✔️	⛌	⛌	✔️	⛌	⛌	⛌	⛌
	Performance Tracking	✔️	⛌	⛌	✔️	⛌	⛌	⛌	⛌
Sales Optimization	Sales Goals	✔️	⛌	⛌	⛌	✔️	⛌	⛌	⛌
	Sales Strategies	✔️	⛌	⛌	⛌	✔️	⛌	⛌	⛌
	Sales Objectives	✔️	⛌	⛌	⛌	✔️	⛌	⛌	⛌
	Sales process development	✔️	⛌	⛌	⛌	✔️	⛌	⛌	⛌
	Sales Management Framework	✔️	⛌	⛌	⛌	✔️	⛌	⛌	⛌
	Sales Reporting	✔️	⛌	⛌	⛌	✔️	⛌	⛌	⛌
	Sales Activity Planning	✔️	⛌	⛌	⛌	⛌	✔️	⛌	⛌
	Sales Tactical implementation plan	✔️	⛌	⛌	⛌	⛌	✔️	⛌	⛌
	Sales Targets/KPIs	✔️	⛌	⛌	⛌	⛌	✔️	⛌	⛌
	Sales Territory/Profile Segmentation/Allocation	✔️	⛌	⛌	⛌	⛌	✔️	⛌	⛌
	Sales Resource review, assessment and allocation	✔️	⛌	⛌	⛌	⛌	✔️	⛌	⛌
	Sales Enablement	✔️	⛌	⛌	⛌	⛌	✔️	⛌	⛌
	Sales Budgeting	✔️	⛌	⛌	⛌	✔️	✔️	⛌	⛌
	Monitor, measure and optimise the effectiveness of sales activities	✔️	⛌	⛌	⛌	⛌	✔️	⛌	⛌
Key Account Management & ABM	Key account selection and prioritization	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Key account research and analysis	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Key Account Profiling	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Key account goal setting	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Key Account Development Plan	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Key Account Performance Management	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Key Account Resource Allocation	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Key Account Budgeting	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
	Monitor, measure and optimise the effectiveness of KAM activities	✔️	⛌	⛌	⛌	⛌	⛌	✔️	⛌
Organizational Design, Process, and Workforce	Stakeholder Identification and Mapping	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Stakeholder Interviews and Surveys	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Stakeholder Expectations and Requirements Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Workforce Capability Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Current Organizational Processes Documentation	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Structure Efficiency Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Structure Best Practices Comparison	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Workforce Skills and Competency Assessment	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Assessment of Workforce Alignment with Organizational Goals	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Structure Design	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Process Engineering	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Policy Development	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Governance Mechanism Development	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Change Management Plan Development	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Organizational Change Staff Communication and Training	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Ongoing change Management Support and Coaching	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
Data Capabilities	Data Inventory and Mapping	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Quality Assessment	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Usage Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Privacy and Security Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Requirements Definition	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Governance Strategy Development	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Management Strategy Development	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Analytics Strategy Development	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Architecture Design	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Privacy and Security Policy Development	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Management Process Design	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Analytics Framework Design	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Analytics Platform Implementation	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data-Driven Decision Making Framework Design	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data-Driven Decision Making Training and Support	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Communication and Reporting Design	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Visualization and Communication Platform Implementation	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Data Visualization and Communication Training and Support	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
Facilitating Technology	Current Tech Infrastructure Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Current Workflow Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Current Tech Efficiency Analysis	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Workflow / Tech Mapping	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Tech Infrastructure Optimization Recommendations	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Best Practices Tech Comparison	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Tech Customisations/Configurations Recommendation	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Tech Implementation Support	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	User Adoption Support and Training	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Performance Monitoring and Measurement	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️
	Optimise based on monitoring and measurement results	✔️	⛌	⛌	⛌	⛌	⛌	⛌	✔️

Strategy

Which are your most important markets, in what order of priority, and why? Who are your competition and what is the basis of your advantage over them for each customer segment, in each market?

Dedicating time and resource to the combination of analysis and creativity required to answer these questions can be a challenge whilst absorbed in a business. Its importance is universally recognised however. Companies without a robust strategy are heavily exposed to hostile changes in the marketplace.

We offer support in developing well-defined marketing strategies which properly identify target markets, quantify the needs of target customers in those markets, and determine the value proposition required to meet those needs. We undertake this whilst giving due consideration to the organisation’s capabilities and the business environment it operates within.

Unambiguously define your target market(s)
Optimise customer-specific offerings
Enhance strategy uniqueness to gain competitive advantage
Realise internal and external synergies
Introduce a method for tactical guidance across the organisation
Align the organisation to achieve key objectives
Efficiently allocate resources
Define a clear basis for competitive advantage to build upon
Identify otherwise unexpected opportunities and risks
Leverage organisational strengths and minimise weaknesses
Align the organisation to market trends

Strategy

Which are your most important markets, in what order of priority, and why? Who are your competition and what is the basis of your advantage over them for each customer segment, in each market?