The most dangerous points in a company’s lifespan occur when approaching the end of one growth phase and beginning the next. As a company matures, it must adapt to new circumstances, both internal and external.
It can be a challenge to recognise where the company is in its growth trajectory, which phase it is presently tackling (or should be tackling) and where it should be aiming next. It is often even more difficult to identify that there are distinct, and most often new barriers which cannot be tackled with methods successfully deployed in the past.
If management successfully diagnoses the issues, it can be harder still, in amongst the maelstrom of daily business, to take a step back to analyse the variables properly, formulate an appropriate plan, and to implement the fundamental changes required. Furthermore, these are changes which will likely be uncomfortable for all associated with the venture that are used to business-as-usual.
What results usually is either failure of the venture as revenues fail to keep pace with investment expectation and costs, or for those businesses that manage to survive, most often there is an inadvertent resetting of their ambitions downwards, with an acceptance of stagnating middling commercial success and disappointing growth.
With more than a decade of supporting a wide variety of businesses, at all stages of maturity, Commercial Outcomes is adept in analysing growth dynamics, accurately assessing growth maturity and identifying barriers to step-change commercial success. We specialise in multi-disciplinary projects encompassing sales, marketing, customer experience and operations. We execute projects applying a mix of hands-on pragmatism, management experience and our expertise across strategy & planning, organisational design and technology implementation.
Accurately identifying barriers to growth allows us to focus efforts for greatest pay-off. Clients leverage our expertise, experience and significant resources to tackle these challenges, together, at pace.