Services & Solutions
Growth Strategy | Marketing Strategy | Marketing Plan | Go-to-Market | Sales Strategy | Sales Planning | Key Account Management & ABM | Organizational Transformation | ||
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Marketing Strategy & Planning | Define the overall business objectives | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ |
Conduct primary market research | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Conduct secondary market research | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Analyze market research findings | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Develop market definition | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Define target audience segments | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Develop buyer personas | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Determine target audience needs and pain points | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Develop unique value proposition | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Determine pricing strategy | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Develop messaging and branding guidelines | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Determine channels for reaching target market | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Design specific marketing tactics | ✔️ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Develop action plans for each marketing tactic | ✔️ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Define key performance indicators (KPIs) | ✔️ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Develop budget and allocate resources for marketing plan | ✔️ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Support execution of marketing tactics | ✔️ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Monitor / measure the effectiveness of marketing activities | ✔️ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Refine and optimize marketing strategy and tactics based on results ongoing | ✔️ | ✔️ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | |
Go-to-Market | Product Intelligence | ✔️ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ |
Launch Planning | ✔️ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | |
Sales Enablement | ✔️ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | |
Marketing Communications | ✔️ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | |
Channel Management | ✔️ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | |
Performance Tracking | ✔️ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | |
Sales Optimisation | Sales Goals | ✔️ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ |
Sales Strategies | ✔️ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | |
Sales Objectives | ✔️ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | |
Sales process development | ✔️ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | |
Sales Management Framework | ✔️ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | |
Sales Reporting | ✔️ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | ⛌ | |
Sales Activity Planning | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | |
Sales Tactical implementation plan | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | |
Sales Targets/KPIs | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | |
Sales Territory/Profile Segmentation/Allocation | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | |
Sales Resource review, assessment and allocation | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | |
Sales Enablememnt | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | |
Sales Budgeting | ✔️ | ⛌ | ⛌ | ⛌ | ✔️ | ✔️ | ⛌ | ⛌ | |
Monitor, measure and optimise the effectiveness of sales activities | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | ⛌ | |
Key account selection and prioritization | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Key account research and analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Key Account Profiling | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Key account goal setting | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Key Account Development Plan | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Key Account Performance Management | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Key Account Resource Allocation | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Key Account Budgeting | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Monitor, measure and optimise the effectiveness of KAM activities | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | ⛌ | |
Organisational Design, Process, and Workforce | Stakeholder Identification and Mapping | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ |
Stakeholder Interviews and Surveys | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Stakeholder Expectations and Requirements Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Workforce Capability Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Current Organizational Processes Documentation | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Structure Efficiency Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Structure Best Practices Comparison | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Workforce Skills and Competency Assessment | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Assessment of Workforce Alignment with Organizational Goals | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Structure Design | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Processss Engineering | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Policy Development | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Governance Mechanism Development | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Change Management Plan Development | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Organizational Change Staff Communication and Training | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Ongoing change Management Support and Coaching | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Capabilities | Data Inventory and Mapping | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ |
Data Quality Assessment | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Usage Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Privacy and Security Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Requirements Definition | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Governance Strategy Development | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Management Strategy Development | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Analytics Strategy Development | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Architecture Design | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Privacy and Security Policy Development | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Management Process Design | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Analytics Framework Design | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Analytics Platform Implementation | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data-Driven Decision Making Framework Design | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data-Driven Decision Making Training and Support | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Communication and Reporting Design | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Visualization and Communication Platform Implementation | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Data Visualization and Communication Training and Support | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Facilitating Technology | Current Tech Infrastructure Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ |
Current Workflow Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Current Tech Efficiency Analysis | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Workflow / Tech Mapping | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Tech Infrastructure Optimization Recommendations | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Best Practices Tech Comparison | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Tech Customisations/Configuratons Recommendation | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
Tech Implementation Support | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ | |
User Adoption Support and Training | ✔️ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ⛌ | ✔️ |