Unlike start-ups, whose primary focus is on gaining traction and building a customer base, scale-ups must also contend with a more sophisticated sales and marketing strategy together with a larger, more complex workforce, amongst other things. This added pressure can make it difficult for managers and founders to identify and address internal and external pressures in a timely manner. Laissez-faire management techniques of times past, begin to fail. Scale-ups balance rapid growth with internal pressures. This short paper gives a high-level view regarding the importance of addressing such for long-term success. It’s important for stakeholders to stay vigilant, proactively maintaining balance as they scale.
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